OpenAI Launches Product Discovery in ChatGPT
Product Discovery
- Announcement Date
- 2026-03-24
- Availability
- All ChatGPT plans: Free, Go, Plus, Pro
- Platforms
- Web browsers now; iOS/Android soon
- Key Features
- Visual browsing, side-by-side comparisons, image uploads, conversational refinement
OpenAI announced Product Discovery in ChatGPT on March 24, 2026, launching visually immersive shopping experiences powered by the Agentic Commerce Protocol. Users can now browse products, compare options side-by-side with details like price and reviews, upload images for recommendations, and refine conversationally. The feature is rolling out this week to all ChatGPT plans via web browsers, with mobile apps to follow.